Sandbox is a mentorship initiative rooted in community values, that was created by the team at Hook. Recognizing the potential to foster diversity in the creative industry, they seized an opportunity to engage with young talents starting from high school and beyond. The Sandbox mentorship journey involves museum excursions, classroom presentations, one-on-one discussions, and hands-on projects, providing mentees with invaluable insights and expertise from industry professionals.

As part of this brand campaign, we’ve curated a comprehensive online presence, featuring a dedicated website, impactful social media posts, photography shoots, and other elements. Our goal was to not only educate prospective mentees about the program but also to raise awareness within the industry, and fostering a community where creativity knows no bounds.

Client: Hook x Sandbox
Project type: Branding